Month: November 2011

Yandex Rambler

November 11, 2011


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The story you'll ever need could arise quite different if a those early 90th Rambler leadership agreed to the proposal of Arcadia Volozh (CEO of Yandex) to sell his team then created a young search technology for $ 15 000. In parallel with the search begins to develop its commercial component – advertising. In March 1998 Yandex contextual banner appears first. A little later, to join Yandex Rambler, who began to sell advertising in their search. However, first it was just banners, text is contextual advertising will appear only after four years. Against the background of the investment boom appears promising direction awareness. At the newly-formed market players loom in 2001 – created Yandex, which offers advertising on Yandex.

Begun in 2002 appears. In the West the same in 2002 Google introduced its advertising program AdWords, and the Russian market of the Internet giant appeared in 2005, it was then domestic publishers are familiar with Google AdSense, and a year later and Google AdWords. In 2005, Rambler perfectly logical desire to join the contextual advertising, but to reinvent the wheel's oldest search engine did not, and did so with the help of stock Runner. Its share of search advertising pie was trying to get everyone. Competition between search engines to turn around not only the search market. Thus began the era of contextual advertising. Feudal fragmentation: the principality Google grows stronger on the specifics of the Russian Internet and a lot of talking in some detail, so, historically, domestic players are not allowed foreigners to snatch the palm on the market search and contextual advertising.

Smart Home

November 4, 2011


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Those individuals and to small and medium-sized businesses who are faced with the construction or renovation of housing or production away from large cities and even in the outskirts of their well-known problem limiting access to electricity. Yes there periphery, sometimes within the city limits of allocated capacity will be "ridiculous." In many regions, "+ electrification of the whole country" ended at the level of electrification plan. And each schoolchild can tell you that in those hard times, even the most inquisitive minds could not imagine an electric power 2000-2200 watts each house. And many other useful, convenient and smart technology to which we are so accustomed to our homes and at work. Intelligent, but very greedy in terms of electricity. Tasks normal life of housing or businesses decide to come with success in our market not so long ago of a smart house.

Let's see an example of "problem" that "smart home" successfully solves: In a country house heating is done with underfloor heating (electric of course). The total capacity of warm floors on an area of 370m2 – 37kW (approximately 100 watts per square foot). If you have installed individual room thermostats and the temperature is low, and from autumn to spring it usually is, the feeding of electricity all the floors are applied simultaneously, as the house is still cold, and good cause overload of the central line. Smart home automation system allows for consistent heating of premises to a comfortable temperature, continuous monitoring of power consumption, which is important at current prices per kW, and automatically turn off the heating of some floors at the time of inclusion cookers, kettles and other powerful home appliances. In addition, the happy owners are able to centrally control the climate in any room or around the cottage through the computer.

And so the computer can be on your local network and the Internet! What does this mean? This means that on Friday at lunch you are connecting via the Internet to your system at home or on the Vuoksi at Gatchina, set temperature, turn on, but after working with the whole family come in already warmed, dry house, and you do not need to wrap up the blanket until the stove gets going, and going to the cap until the middle of the night. Here's a smart home. St. Petersburg was not the exception of the cities, where he began to actively develop the market for intelligent buildings related to smart home you will immediately find much information about companies, technologies and approaches to partial and integrated solutions for the integration of all life support systems and safety in the "smart home". Continued in the next article, the author.

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