Sites about videos function essentially as a personal channel of a brand that can be seen by millions of people. Each social platform has its own work, and all of them can be used simultaneously to increase success. People tend to use their own favorite social networking sites, so it is a good idea to be in the majority. (2) Provide messages that your audience wants to listen to know every detail about their audience, who they are and what information they want to receive. In traditional marketing, there is a tendency to manipulate directly to the consumer, while in social media is the audience that really determines the message. Success in social media marketing begins and ends with respect to their public. Understanding what your audience wants to hear is the key. I try thinking like my customers to determine their attitudes, which would be rather than what we want to tell them.
If I were a Viewer would like information behind the scenes, I would like to speak with a real person and I would like to have a good time, said Craig Engler, general manager and senior Vice President of SyFy Digital. Discounts and gifts can be useful but should not be unic. Consider the possibility of providing interesting facts about topics that match your brand. (3) Listen to your audience listen to consumers is as important as sharing messages with them. Dunkin Donuts makes this a priority in their Facebook page: because we have more than 1.4 million fans on Facebook, we maintain several eyes on our website throughout the day. We ensure that our fans have clear ideas on common confusion by selecting published on our Facebook page to answer important questions. We cannot respond to everything, but if we pick up those that are representative of common questions so that they feel that we are there, listening to and involving our fans, said Ben Smith, director of marketing Interactive.
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At present, there is a wide technical and scientific production where discusses guidelines preparation and design of documentary tools (taxonomies, thesauri, classification systems, lists of header, subject, etc.) adapted to the new challenges of the digital environment (the cave 1999, Lopez Alonso et al 2000, Shiri and Revie 2000, Garcia Jimenez 2004, among others). The digital environment has opened new prospects to the use and construction of documentary tools of terminological control for representation and retrieval of information, since it enables the reuse and interoperability between applications and resources. However, the consideration of actual cases of thesauri in digital media makes us question whether evolution in the conception of the role of the thesauri for document management, is real bearing in mind a digital environment. Analysis of some thesauri in digital media comes from the persistence of problems that were already present in the printed editions, for example, in the conceptual structure. It is from elements like this observation, we propose as the present communication objectives, analysis of the bases of the conceptual structure of thesauri, the establishment of the problematic elements, who will call pathologies 1(Barite 1995: 41), and the proposal of alternative solutions. This communication takes place in three sections as a result with the above mentioned objectives.
The bases of the general conceptual structure of thesauri in accordance with the latest revisions are presented in the first paragraph, theoretical/practical of them. In the second, problems (pathologies) discusses the conceptual structure of thesauri in digital media (ISOC thesaurus of psychology, UNESCO Thesaurus and EUROVOCThesaurus). In the third section, possible alternatives of solution of the problems analysed from the use of the concepts of ontologies as linguistic resource of first-rate arise for the design and generation of thesauri. Finally the conclusions and future research perspectives are presented. 2. Thesauruses in the documentation the conceptualization of thesaurus that we support considers the thesaurus as a kind of documentary language that represents the conceptual structure of a particular field of knowledge, and provides a semantic organization through the explicitation of the relations established between those concepts of the meaning of the terms that represent them.
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| Tags: consciousness