Month: September 2015

Strategic Marketing

September 27, 2015


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AH effect, an agency for marketing and communication in Bremen advises SMEs to long-term marketing concepts. AH effect advises medium-sized companies, freelancers and entrepreneur on the selection of appropriate marketing measures. The main target group are medium-sized companies in different sectors. Special requirements of the segment a special attention be with the way of consulting the Agency. Especially medium-sized companies have mostly one its major rivals: their intense service and proximity to the customer. To convincingly communicate the strengths of the products and services, significantly increases the chances of winning new customers. In addition, the proximity of medium-sized companies to the customers require a clear expression of the corporate identity: empty promises of advertising are quickly debunked.

The key to acquiring customers is in the positive differentiation from the competition. In addition the risk of burnings of capital\”: the untargeted Awarding high advertising budgets without coherent and tailor-made approach often leads to Frust-but seldom to the desired long-term results. To define the strengths and features of medium-sized companies and to communicate is the task of modern marketing. To put on the company\’s own strengths, hence the right way is to attract new customers even in difficult economic times. Nothing impresses more than the real advantages of an enterprise. The clearer the corporate identity will be worked out, the more long-term promotions can be planned and implemented. Promotional activities are tailored to the target group, can be implemented even usually quite budget friendly: online marketing provides many efficient ways to promote medium-sized companies, also taking into account regional circumstances. \”However: flat-rate recommendations there are no!\” the marketing has the task, therefore to consider every customer and every industry and the Concepts to plan accordingly.

United States

September 17, 2015


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The success principles of Barack Obama for marketing and self-promotion, the choice of Barack Obama as 44th President of the United States is not only the story of unprecedented rise, but also a perfect lesson structure and success of a strong brand and a strong personality. The Obama campaign has given the marketing world-new swing and his personal appearance conveys a credibility and persuasiveness, you need also for local representatives from business and politics. At the seminar by Niko Bayer does not however a blind star cult. It is rather about a factual – if also entertaining and inspiring analysis. What are the principles and some secrets – the Barack Obama in terms of marketing and self-promotion? What has caused by its setting, facial expressions, gestures and body language for the success? What can we learn from it? What is of useful transferable for a company, for the individual? Depending on the time frame of an event, there\’s also a look at the Body language by other politicians and German managers. How to recognize lies? Can voice and language be as treacherous? What are the most common foot in public? What suits the personality? This lecture or this responses fascinating compact seminar, providing refreshing impetus also for our German situation and mentality delivers on such questions. Niko Bayer is a specialist for cooperation and contact with customers more efficient. As a speaker and coach, he is nationwide in use for companies, executives and renowned management academies. From Heidelberg, he is active as textbook author and lecturer at the Hochschule (, E-Mail:).

Actively Customers

September 7, 2015


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How to gain market share now, make sales and attract prospective customers. by: Markus Euler Yes, Yes, I\’ve written crisis. And even though many like to ignore the current situation and there is no crisis say morning when you get up, I have to deal with only opportunities\”, I am convinced that only a realistic assessment leads the situation and the resulting opportunities and risks for the purpose and in a good position after the crisis. Mashable often says this. \”Just now, where blind actionism out of place is the number of Hau-Ruck actions\” and only half fermented measures unfortunately leaps and bounds in the height. Who today is in the distribution and sale and talking to the people from the company, know what I mean. Here a small excerpt from statements of the last days, which I collected in Akquisegesprachen. \”You will understand that we can carry out no further education measures this year\” we have scaled back once our marketing activities and put more on sale \” Now we wait, as the situation evolves as\”standstill is regression regression, you can perhaps never bring up what happens actually if we still are now, less or planloser talk to the customers and prospects and what happens if we continue no longer make our employees? I find it anything but gratifying if companies now are in financial hardships, the number of bankruptcies is rising and people are laid off. And anyway, even if the sales and demand by 20% or 30% go back – there is demand and demand still. Mashable understood the implications.

What do the customers by companies that are no longer able to act? Who\’s operating the remaining 70% of the kaufbereiten market? Others do it, if you don\’t do it! One thing is certain: those who wait are the losers. Reduce the dialogue with the customer and save in the staff development. The winners are those who are prepared at such times or at least now draw up a master plan which is analytical, courageous and active at the same time.

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