Internet use should be easy and personalized Berlin on the television – on the this year’s international Funkausstellung (IFA) in Berlin, the subject is TV experts hybrid”dominate – so TV and digital receiver with an Internet connection. You should finally seal the entry in the multi media age in the living room. So it is not surprising that for example the ARD declared their IFA-performance hybrid TV on the difficult subject of punk. Already in the past year around 500,000 devices with hybrid technology have been delivered according to BITKOM/grp. This year more than 2 million should be there.
By 2015, 22 million households on the focusing screen will use the Internet, estimated gold media. A forecast that sounds but too optimistic, because it remains to be seen how many households are actually able to connect the terminals”, so the objection by Jurgen Sewczyk, partner in mind business consultants. However, even the media expert predicts a big future online services on your TV. The great potential of the new generation lie in parallel information at your fingertips. In addition, the Philips TV portals offer to experience new possibilities of games and fun on your TV with TV apps Samsung, Sony and LG. Every company filing mind business to business models for Web services and online services that go beyond the sale of mobile devices, according to analyses of the consulting firm. The personalization of content for the TV and the simplicity of networking in your own four walls will be the key to market success”, so the assessment by Peter Walker Madrigal, Chief Executive of the after sales specialists Bitronic.
“Currently the multimedia all-rounder will still provide techno stress: Hybrid TV will provide many proud owners before the problem, how he gets connected the device to the Internet”, Managing Director of mind business and spokesman says the Bernhard Steimel, smart service initiative. A recent Forsa poll shows that just one out of ten well informed feels, more than 80 Percent of respondents know neither the company nor the devices that are available on the market. Mind business launches a digital home project with support from industry partners therefore consultants. In cooperation with the ComputerBild group the basics of home networking to conveyed vividly the consumers. The world of digital home networking is complex and full of problems. The computer image and audio-video photo editors sees it as their task to drive knowledge transfer”, Chief Editor Hans Martin Burr is noted.