We also understand innovation as something that is closely linked to technology, which improves a particular product that is representative of an idea that already existed since the beginning of time. We innovate to provide new utilities to elements that were already part of our life from long ago. Innovate is doing something that already exists differently than the established, providing improvements (costs, satisfactions, comfort, etc.), if on the contrary you discover something new, don\’t innovate, simply is new, but the Word can take you to the wrong, inn.novar (new inside). It is transform or improve what is already invented so that you have to have a greater commercial flight. Oriol Miralbell (2002), believes that innovation has to do with creativity. She says: being creative means to be based on the existing and known to propose something new in the form or in the content. Do and later delves into their reflections, adding where is born the innovation? In the address? In workers or customers? If we are immersed in an open strategy it seems clear that innovation can be born actor or any element that is part of the Organization, from employees to customers or suppliers.
In this sense, David Arias (2008) establishes 7 principles to apply open Enterprise Innovation: take advantage of the market. Approaching the world of research. Adopt standards and regulations. Exploit intellectual property. Cultivate people.
Move, speak, and listen. Collaborate. Innovation at the organizational level: in this model the innovation arises from the contribution of anyone from within the organization. It\’s a traditional approach, involving everyone in the organization in the process of innovation of the organization.(Innovations upwards). The case is that any kind of open innovation has to be aware of that must have a faulty control point, to the less in its origin, to emerge in a natural, almost organic way. CREATIVITY: will then have the opportunity to know and understand the importance of creativity in life and in the organizations, this study after be analyzed variable could define it as a new way of seeing and doing things, the action of us know ourselves internally deepening issues essential to then be exteriorizadas in creative acts and facts.