Mobile marketing is all kinds of promotion of a brand or service via cell phone. The possibilities are many: from numbers of which the user can download contents (payments or free), up content in wap format or promotional text messages. Within this concept is the use of mobile through the Bidis (a sort of bar codes, which allow you to download content, and make purchases online, among other types of commands). The segment that has grown the most in recent times is the content in wap format. It happens that increasingly more people use your mobile to connect to the internet, with HSDPA and 3 G networks are spread all over the world.
Without a doubt, this is the possibility that allows greater creativity when planning marketing strategies. It is convenient to analyze a bit how to use and when using mobile internet. Are you waiting for to renew your driver\’s license. It has a row of one hour of waiting ahead. What does? Takes out his mobile and navigates a little to pass the time, or on a journey long, or when you have time to splurge; all situations in which you navigate by pleasure, to test how it is, or because you have nothing better to do.
If your mobile phone allows it, and you have the habit of working in the cloud, i.e. with all your documents stored in a remote location, perhaps is dedicated to see that new form of costs that just send your work. But, basically, navigation via mobile phone is for pleasure, and thats the grain that whoever seeks to make mobile marketing, it must be exploited. A paradigmatic case, perhaps for being pioneer in mobile marketing is regards to, is the launch of Peugeot 3008 in Spain. The campaign was centered on a massive action of mobile marketing, with the launch of new wap portals, and the launch to all mobiles in the catalog of the auto. The motto was not there best ad of a car than the car itself. The novelty was that the carriage was not an accessory, as it has happened with many brands, which They focus their marketing campaigns in other traditional formats such as newspapers or television. In the case of the Peugeot 3008 same shaft of the campaign was on the Wap content. And the success was resounding. This may be the beginning of the development path firmer this new channel, which can be included within online marketing. But what is really new, is that these new ventures are backed by the addressing of large players of the market, such as Google, who has made big bets on online technology market. Suffice it to mention the development of the Android OS, and launch your own mobile, marking the beginning of Google as a manufacturer of mobile devices. Why you think that the Android is a reality, while the Chrome operating system becomes wish until the year coming?