The success principles of Barack Obama for marketing and self-promotion, the choice of Barack Obama as 44th President of the United States is not only the story of unprecedented rise, but also a perfect lesson structure and success of a strong brand and a strong personality. The Obama campaign has given the marketing world-new swing and his personal appearance conveys a credibility and persuasiveness, you need also for local representatives from business and politics. At the seminar by Niko Bayer does not however a blind star cult. It is rather about a factual – if also entertaining and inspiring analysis. What are the principles and some secrets – the Barack Obama in terms of marketing and self-promotion? What has caused by its setting, facial expressions, gestures and body language for the success? What can we learn from it? What is of useful transferable for a company, for the individual? Depending on the time frame of an event, there’s also a look at the Body language by other politicians and German managers. How to recognize lies? Can voice and language be as treacherous? What are the most common foot in public? What suits the personality? This lecture or this responses fascinating compact seminar, providing refreshing impetus also for our German situation and mentality delivers on such questions. Niko Bayer is a specialist for cooperation and contact with customers more efficient. As a speaker and coach, he is nationwide in use for companies, executives and renowned management academies. From Heidelberg, he is active as textbook author and lecturer at the Hochschule (www.nikobayer.de, E-Mail:).