Agency integrates innovative tools in Facebook application Munich, March 15, 2011: the webguerillas, Germany’s leading full-service agency for alternative forms of advertising, received after a successful campaign to the football World Cup 2010 a repeat order from ultje. The national market leader in the segment commissioned the Munich advertisers peanuts and nut specialties with the development and implementation of an application for the ultje Facebook page on ueltje. The webguerillas set new standards for Facebook applications with you due to the integration of Facemapping and gesture control. “” Content oriented to the app be nuts tell by the nut”on the ultje claim outside delicate, internal hard”and extended the TV commercial for the new product of Rice Crispers”: the user inserts his webcam by Facemapping eyes and mouth in online nut, moves this gesture control and discusses the scene with an individual rate. The resulting video can then on Facebook will be shared or sent via E-Mail.
A special feature is the ability to invite Facebook friends live to the app to allow both nuts interact with each other and communicate and to draw up a joint video. All videos published in the app take part in a Uservoting and have the chance to weekly gains. The multi-user application is with the tools Facemapping and gesture control”something completely new on Facebook, says Katrin Bause, project manager at ultje. The webguerillas have convinced us of their innovative idea. We look forward to more exciting cooperation.” The Agency is a full service provider for alternative advertising webguerillas. The portfolio includes all forms of advertising in the online and offline, that entertain and surprise the audience with unconventional ideas.
The Munich-based recruiters were awarded in many cases and are among the leading agencies in Germany for viral campaigns, social media activities, guerrilla, Word-of-mouth-, ambient and mobile Marketing, as well as for blog and website concepts. Additional business fields such as alternative PR and online monitoring round off the offer. The webguerillas customers include among others Deutsche Telekom, Bacardi, MINI, Grohe, power foods, Zott and SIEMENS household appliances. Webguerillas GmbH currently 54 employees. “The Agency was founded in 2000 and won numerous prizes: 2010 was the stern.de campaign with the LeadAward in the category advertising campaign” award. The MINImalism-spot of the webguerillas won the Clio award 2010 in bronze and the silver international advertising award 2010 at the New York Festival. 2009, they took webguerillas gold online star and bronze at the London International Awards for the MINImalism-spot, as well as four times the OttoCar award. Contact: webguerillas GmbH Daniela Mayer phone: + 49 (0) 89 1893 089 – 23 E-Mail: