Month: September 2015


United States

September 17, 2015

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The success principles of Barack Obama for marketing and self-promotion, the choice of Barack Obama as 44th President of the United States is not only the story of unprecedented rise, but also a perfect lesson structure and success of a strong brand and a strong personality. The Obama campaign has given the marketing world-new swing and his personal appearance conveys a credibility and persuasiveness, you need also for local representatives from business and politics. At the seminar by Niko Bayer does not however a blind star cult. It is rather about a factual – if also entertaining and inspiring analysis. What are the principles and some secrets – the Barack Obama in terms of marketing and self-promotion? What has caused by its setting, facial expressions, gestures and body language for the success? What can we learn from it? What is of useful transferable for a company, for the individual? Depending on the time frame of an event, there\’s also a look at the Body language by other politicians and German managers. How to recognize lies? Can voice and language be as treacherous? What are the most common foot in public? What suits the personality? This lecture or this responses fascinating compact seminar, providing refreshing impetus also for our German situation and mentality delivers on such questions. Niko Bayer is a specialist for cooperation and contact with customers more efficient. As a speaker and coach, he is nationwide in use for companies, executives and renowned management academies. From Heidelberg, he is active as textbook author and lecturer at the Hochschule (www.nikobayer.de, E-Mail:).


Actively Customers

September 7, 2015

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How to gain market share now, make sales and attract prospective customers. by: Markus Euler Yes, Yes, I\’ve written crisis. And even though many like to ignore the current situation and there is no crisis say morning when you get up, I have to deal with only opportunities\”, I am convinced that only a realistic assessment leads the situation and the resulting opportunities and risks for the purpose and in a good position after the crisis. Mashable often says this. \”Just now, where blind actionism out of place is the number of Hau-Ruck actions\” and only half fermented measures unfortunately leaps and bounds in the height. Who today is in the distribution and sale and talking to the people from the company, know what I mean. Here a small excerpt from statements of the last days, which I collected in Akquisegesprachen. \”You will understand that we can carry out no further education measures this year\” we have scaled back once our marketing activities and put more on sale \” Now we wait, as the situation evolves as\”standstill is regression regression, you can perhaps never bring up what happens actually if we still are now, less or planloser talk to the customers and prospects and what happens if we continue no longer make our employees? I find it anything but gratifying if companies now are in financial hardships, the number of bankruptcies is rising and people are laid off. And anyway, even if the sales and demand by 20% or 30% go back – there is demand and demand still. Mashable understood the implications.

What do the customers by companies that are no longer able to act? Who\’s operating the remaining 70% of the kaufbereiten market? Others do it, if you don\’t do it! One thing is certain: those who wait are the losers. Reduce the dialogue with the customer and save in the staff development. The winners are those who are prepared at such times or at least now draw up a master plan which is analytical, courageous and active at the same time.





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