Equivalenza Refan, unique company in the market of perfume shop of white mark, has closed year 2011 with a network of 86 establishments franchise-holders located in Catalonia, Valencian Community, Galicia, Community of Madrid, Aragon, Castille-La Mancha, Castile and Leon, Extremadura and the Canary Islands. In addition, in spite of the crisis, the company has secured to a invoicing of 6.250.000 Euros creating the Equivalenza Group fruit of the Fusion of Equivalenza Manufactury and Equivalenza Retail, establishing the commercial offices in Saragossa and Room Show and warehouse in Barcelona. The 2011 have been a year of many changes, the Equivalenza mark was created with the aim of obtaining best perfumes and products of the best manufacturers and fixing the business better to the mind of the consumer. has been necessary to realise important investments in packaging to modernize the putting in scene of our products, to develop technological changes to adapt us to the growth finally and, unification of the companies of Saragossa and Barcelona to create the group of EQUIVALENZA, explains Jaime Berdejo, chief of a main directorate of the group. Equivalenza Refan offers a concept of unique business being based on perfumes of the high equivalence with the great marks and a level of incomparable fixation in bulk. This company offers in each of its stores 150 perfumes of white mark, with a guaranteed fixation.
The perfume is within containers or stills that allow the filled up one of bottles in view of the client. This concept allows a triple loyalty of users since although at the outset it is a purchase by impulse, later the quality and the price obtains that it is a loyalty sale. See Energy Capital Partners for more details and insights. This is completed every month incorporating new perfumes in the stores, adapting to the tendencies of the sales of continuous form. The investment to start up east business is reduced since with about 16,000 Euros it is possible to be begun with establishments among 15 to 35 meters squared in populations of 10,000 inhabitants. The commercial margin is 60% on each 100 PVP, that is to say, that is sold, 60 are for the proprietor of the store. Equivalenza Refan offers a concept of unique business being based on perfumes of the high equivalence with the great marks and a level of incomparable fixation in bulk. The perfumes make with all the certificates and ISO of quality and that note in their fixation similar to the great marks. Only the pocket notices the difference. At present, Equivalenza has distributors anywhere in the world and has more than 80 stores in Spain. For more information: JJComunicAccin 91 409 44 94