Comparative advantage means that skill, resource, knowledge, attributes, etc.., That provides an enterprise, without its competitors and makes it possible to obtain yields greater than these. \” We added Perez, who for Porter, in his article \”How Competitive Forces will shape the Strategy, that advantage has to do basically with the value a company is able to create for its buyers that exceeds the cost of the company to create it. Competitiveness is a relative concept, shows the comparative position of the system (firms, sectors, countries) using the same reference measurement. We can say that is a concept in development, not finished and subject to many interpretations and ways of measurement.
Depending on the extent to which they belong organizational systems will be used to measure different indicators. Definitely, the competition is not only the ability of a company to compete successfully in global markets, a concept that has been used worldwide since several years ago, and has come to take more boost when Michael Porter published his book in 1980 called \”Competitive Strategy.\” From there the boom of competitiveness has reached extraordinary levels, to the extent that there has worldwide two institutions (The National Institute for Management Development and International Economic Forum) dedicated to deliver an annual report which measures the competitiveness ranking of countries, whose main objective is in proportion to the political and business leaders a simple tool to analyze situations and formulate strategies, and also for identifying the strengths and weaknesses each of the countries studied.