Hong Kong is the best choice in Asia Outfit7, a Cyprus-based company when it comes to the protection and enforcement of intellectual property rights company, intellectual property (IP) of the company, that popular talking of friends could best protect franchise, in greater China and the Asia Pacific has decided the question who, for the Hong Kong team of Baker & McKenzie. The talking friends app, with its attractive characters like Tom, Ben and ginger, downloaded a billion times alone in June 2013. We opted for the team in Hong Kong, because it is local and has access to the Chinese mainland. So they can assist us in questions of copyright law to the side”, explains SAMO login, founder and CEO of Outfit7. According to Loke-Khoon Tan, head of Baker & McKenzie’s IP Practice of Asia-Pacific, it focuses mainly on the protection and enforcement of intellectual property rights by Outfit7 in the fast-growing Asia Pacific region. In our strategy are the problems facing the company in the Center point. We look at especially the trademark and branding, support our clients as well as patent and copyright issues.” With more than 20 years of experience in the Chinese IP market and the expertise thus acquired has the consulting firm a competitive advantage and can offer big-picture”solutions. We feel well equipped to be able to offer our customers advice for the whole region,”explains Tan.
For him, Hong Kong is the best choice in Asia when it comes to the protection and enforcement of intellectual property rights company. Hong Kong has a high degree of awareness of these issues, and has established an appropriate legal system. Copyright infringement will be prosecuted by the laws, regulations and customs. When it comes to the issue of IP protection, the metropolis occupies in the global competitiveness report 2012-2013, published by the World Economic Forum, ranked 11th by 144 surveyed economies.